Tracking & Conversions

Tracking & Conversions configures server-side conversion APIs for tools such as Facebook, GTM, and Triple Whale.

Create one tenant configuration per tracking setup and verify event flow after saving.

What the Page Does

Tracking & Conversions stores tenant-specific configuration for marketing attribution and server-side conversion delivery. It supports tools that need purchase, signup, or lifecycle events sent from the server.

Review Guidance

Check tenant selection, destination IDs, and enabled state when conversions are missing. After saving, validate the event in the destination platform as well as in Propriotec.